You’re Not Too Late. You’re Right On Time.

“It is not that we have a short time to live, but that we waste much of it.”
- Seneca (c. 4 BC - 65 AD)

There’s a lie we’ve been sold for decades:
That's the best time to reinvent yourself is early.
That opportunity belongs to the young.
That if you haven’t “made it” by 40, then you’re too late, the window has closed.

It’s bull$hit.

The data is clear:
Late-career founders outperform younger ones.
Experience multiplies results.
Pattern recognition wins over raw energy.

When you’re in your 4th Quarter, you're not running out of time.
You’re finally equipped to use it wisely.

You’ve made decisions, led teams, survived setbacks, built relationships, watched markets shift, adapted, and rebuilt.
That’s not baggage. That’s your advantage.

You’re not late.
You’re seasoned.
You know who you are, what matters, and what you want your next chapter to look like.

The best time to start?
Now. When you bring the most to the table.

The game isn’t ending.
You are entering the quarter where legends are made.

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The 5-Year Runway: How to Buy Time for Your Second Act

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Do Hard Things